Business Accountants Hull. Your Business. Our Expertise. Real Results

We Don’t Just Balance Books—We Build Better Businesses

An accountant should do more than just crunch numbers—they should be a strategic partner in growing your business. At Rule 29, we don’t just balance books; we help you build a better business by providing financial clarity, optimising cash flow, and identifying growth opportunities.

Whether it’s tax planning, forecasting, or business strategy, we ensure your finances work for you, not against you. A strong financial foundation allows you to scale, increase profitability, and create a self-sustaining enterprise. If you’re looking for an accountant who offers real business insights, not just compliance, it’s time to partner with Rule 29.

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Note: This is an online consultation unless otherwise requested.

Business Accountants Hull & East Yorkshire

Our Story and Mission

At Rule 29, our mission is to empower Yorkshire business owners to build, grow, and run more profitable, self-sustaining businesses. We go beyond traditional accounting, providing expert financial management, strategic planning, and business growth advice tailored to your unique needs.

Whether you’re a startup or an established company, we help you maximise profits, streamline operations, and achieve long-term success. Our goal is simple: to make running a business easier, more profitable, and ultimately, more rewarding for Yorkshire entrepreneurs.

Accountants Hull

Arrange A Free Business Consultation.

Free Consultation

Note: This is an online consultation unless otherwise requested.

Business Accountants Hull & East Yorkshire

Business Planning

With deep expertise in Lean Business Planning, we help businesses create agile, data-driven plans that drive growth, efficiency, and long-term success.

Our Expertise

Strategic Financial Planning

Our strategic financial planning services help businesses align their financial goals with their overall business strategy, ensuring sustainable growth and profitability.

Tax Optimisation

We offer comprehensive tax optimisation services to minimise liabilities and maximise savings, keeping your business compliant and financially efficient.

Business Advice

Our business advice services provide expert guidance on financial planning, growth strategies, cash flow management, and scaling for long-term success.

How we help you!

To gain a competitive advantage you need an Accountant that understands how to get you and your business to the next level.

You’ve come this far—whether on your own or with a little help—but to reach the next level, you need to take next-level actions. That’s where Rule 29 goes beyond traditional accounting. We’re not just accountants; we’re business mentors, strategists, and growth partners. Our in-house experts in management accounting, tax, and business coaching provide the insights you need to scale, stay compliant, and maximise profitability. Ready to grow? Click below and discover how we can support your business success.

Business Accountants Hull & East Yorkshire

Business Accounting Services

“We make ‘knowing your numbers’ simple. Rule29 provides full Accounting solutions for limited companies and sole traders. Everything from Corporate Tax and VAT Tax Returns, Bookkeeping & Accountancy, and Pay Roll.

Lean Business Planning

Business Planning

“Most people don’t plan to fail, they fail to plan”.  At Rule29 we provide a full business planning service. Everything from business funding to investor readiness planning. All designed to ensure your success.

Business Mentoring Service.

‘Mentoring is a brain to pick, an ear to listen, and a push in the right direction.”  Our Business Mentoring service is all about supporting businesses and business owners to achieve what they set out to do in the first place. Build a better business!

What Our Clients Say

“The support I have received from you has been invaluable and without you, I would still be muddling through I can’t thank you enough and look forward to working more with you in the future.”
Jackie (Hull)

Managing Director

“I took up a business development programme with John over a month ago.  I find John’s programme ticks all my boxes to growing my business!  John’s understanding of what people in business need and his delivery of the programme is ‘spot on’! I have developed a healthier business-focused attitude to ‘GET STUFF DONE’ and this is surely the right direction for me!  I would recommend John Olivant to anyone in business.”
Kevin G

Business Owner

“The important part of improving your business is not about all the ideas you have or anything you’re GOING to do.  Success only comes with DOING.  John makes sure that you do what you said you’d do and I believe the stress on accountability in everything that John does, really does make the difference and ensures that your business will be successful”.
Karen B (Hull)

Managing Director

Join Us

Our Clients Are Like Family

The role of a trusted advisor be it your Accountant or Business Mentor is to protect your interests. All our clients know that we’re on their side and that they can rely on us to provide them with the necessary advice and support to enable them to grow a better business.

Our Fast Business Diagnostics Tool provides clarity. In just 10 minutes, you’ll answer 50 targeted questions covering key areas of your business, from operations to customer satisfaction. Just hit the button below to find out more…

Insights & Updates

Why Most Accountants Keep You in the Dark — and How Proactive Accounting Changes Everything.

The Information Gap That Holds Small Businesses Back. Over the years, I’ve met hundreds of small business owners who work incredibly hard yet constantly feel like they’re one step behind. They’re busy, committed, and full of ideas, but when it comes to running the...

“Business Valuation: Forget Guesswork, Find Out How.”

The Problem with Business Valuations Over the years, I’ve sat across the table from dozens of business owners who all shared the same belief: their business was worth far more than anyone else thought. And I get it. When you’ve poured years, sometimes decades, of...

“From Fear to Freedom: How VAT Registration Turns Survival Businesses Into Scalable Ones”

“The VAT threshold isn’t a wall, it’s a doorway. The question is: will you step through?” The VAT Registration “Glass Ceiling” I can’t tell you how many small business owners I’ve met who hit the VAT threshold and immediately slam the brakes on growth. They hover just...

Why Articles of Association Matter More Than You Think.

1. Introduction: The Forgotten Rulebook of Business If you're like most small business owners, chances are you’ve never read your company’s Articles of Association. Don’t worry — you’re not alone. In fact, many directors either accept the default version when...

The Business Case for a Bulletproof Shareholder Agreement.

"What Happens If You Fall Out? The Business Case for a Bulletproof Shareholder Agreement" Introduction: Why Every Business Partnership Needs a Shareholder Agreement.I’ve seen it too many times. Two business partners start off on great terms—shared vision, equal...

Director’s Loan Account: What you need to know.

"Borrowing from Your Business? Here’s What HMRC Wants You to Understand" Introduction: Why You Need to Understand Your Director’s Loan Account As a small business owner and company director, I know how easy it can be to treat your business bank account like your own...

Dividends for Limited Company Owners.

Dividends for Limited Company Owners: When You Can (and Can’t) Take Them. Introduction: Why Dividends Aren’t as Simple as They SeemIf you run a limited company, I’m sure you’ve heard people say, “Just take dividends — it’s more tax-efficient than a salary.” And on the...

Your Confirmation Statement and Upcoming Changes.

Introduction: Why Your Confirmation Statement Matters More Than Ever If you run a limited company, you’ll have heard about the confirmation statement. It might seem like one of those routine admin tasks — file it once a year, job done. But I can tell you, it's far...

From Busy to Profitable: The Real Reason Your Bank Balance Doesn’t Match Your Sales.

Introduction. Stop Chasing Revenue—Start Building Profit You Can Actually Keep. I meet business owners all the time who proudly tell me, “Our revenue is growing!” And don’t get me wrong—that’s a good sign. Growth means demand, momentum, and ambition. But here’s the...

“Preparing for Major Contracts: How Small Businesses Can Manage Large Orders with Confidence”.

“Landed a Large Project? Here’s How to Plan, Protect Cash Flow, and Deliver Profitably” When a big order lands on your desk, your first reaction is probably excitement—maybe even a bit of relief. A single contract worth a third of your annual turnover? That’s the kind...

Unlock Your Business Potential with Expert Guidance

Arrange A Free Business Consultation.

Free Consultation

Note: This is an online consultation unless otherwise requested.